The Desertification of the World

A disturbing yet beautiful campaign by BBDO for the World Wildlife Fund turns animals to dust as a chilling reminder of how desertification effects some of the most majestic species on our planet.

I have to wonder if it was intentional that the image of the Elephant is similar to depictions of the extinct  The Woolly Mammoth .

This is the second spot we highlighted of BBDO’s this week. On Monday we did a post called the Beauty of a Second that they did for Montblanc. 

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